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• First Announcement
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First Announcement

Dear Colleague,

Communicating Astronomy with the Public 2011 (CAP 2011)
— New Territories for Science Outreach

Facebook recently reached 500 million users and if it were a country it would replace USA as the 3rd in the world. YouTube is the 2nd largest search engine in the world. There are over 210 million blogs out there. Twitter has 200 million users that tweet everything from everywhere. There is a whole world building up in the social media and the overall online territory, a world where individuals become opinion leaders by owning and sharing information. It is a world where the end public of any science communicator is visible, reachable, and approachable if we know how to engage our online communities.

The 2011 Communicating Astronomy with the Public conference will focus on how to conquer the online and social territory, bringing science to the people of today and tomorrow.

Join us if you are interested in:

  • Gaining digital and social skills to engage online
  • Learning how to relate with the journalists of today
  • Designing a social media strategy and finding out what not to do on social media
  • Evaluating your online and social return of investment
  • Communicating science in less than 140 characters — Twitter success stories
  • Seeking alternative ways to engage your audiences
  • How citizen science has the potential to revolutionise engagement and science
  • Preparing to face potential online crises
  • Offering your public a new digital feel of science
  • How to succeed with YouTube
  • Empowering your communities to experience science
  • Discussions of whether traditional methods of communication like press releases are dying
  • How the demographics of our target group is shifting (his deadlines, his interests, the type of support he uses for transmitting information)
  • Embargoes and usage rights
  • Cutting-edge technology: iPad apps, augmented reality, Search Engine Optimisation techniques

The conference will take place between October 11 – 14 2011 at the Xiyuan Hotel in Beijing, China. For more details please visit:

Key Themes

Some of the major themes will be:

  • Social media for astronomy outreach
  • Media relations in the digital age
  • Audiovisual & multimedia communication incl. tools and techniques
  • Crowdsourcing/citizen science projects
  • Alternative ways for communicating astronomy with the public
  • The challenges of the digital era
  • Using astronomy outreach to excite children with science and technology
  • Evaluation of outreach projects
  • Social impact of astronomy communication
  • Astronomy communication in the developing world
  • The legacy of the International Year of Astronomy (IYA2009)

Best regards,

The SOC and the LOC