Communicating Astronomy with the Public 2005
Ian Robson, Lars Lindberg Christensen (eds.)
Pages
54-57
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Communicating Astronomy: A Reporter's View
Abstract:
Reporters and editors are the intermediaries between scientists and the general public. So if you want to reach your audience through the print media, you'd better have a good understanding of how the newspaper and magazine world works. Here I present a reporter's view of the communication between astronomers and the press: what do the news media expect from scientists, how do you maximize your chances of media exposure, and what are the pitfalls and golden rules of communicating with journalists.